8 SECRETS TO DOMINATING AN OPEN HOUSE

Open houses are a foundational marketing tool that continues to be relevant in real estate success today if you do it right. That’s why I’ve filtered through my notes from the past eight years to refine the open house process. Of course, agents conduct their open houses in a variety of ways, but if you follow my 8 secrets to crush your open house, you will boost your chance of securing not only your closing but profitable future clients as well. TREAT EVERY OPEN HOUSE AS AN EVENT Imagine you are throwing a celebration for one of your kids. The first question I want you to ask is, “How can I put together a birthday party that will blow people away?” I want you to cultivate the response of “WOW!” from every person that walks in the door. Even if the buyers think the house is just OK, the event should exceed their expectations. Don’t overlook the importance of promoting your open house. Plan ahead by following my 4:1:2 rule. Promote at least 4 days before the event. You’d spend more than four days planning your child’s birthday party, right? Consider both traditional and online promotional tactics. Host 1 day. This is your day to make the home shine and blow potential buyers away. Follow up 2 days after the event. Don’t miss opportunities by failing to follow up with leads from your open house. Send thoughtful, personalized messages and schedule another meeting.